Penfield Productions approached us in October and asked if we would mind participating in a sample commercial for them to use as part of a demo tape to reveal the capabilities of their High Definition equipment at the November ACGS breakfast. We were happy to oblige, but we had no idea what this “high-definition” stuff was they kept referring to.

After spending a day filming various shots throughout our dealership, the creative forces at Penfield put together a sample commercial for us showcasing our family-owned company. My father, brother, and I were in attendance at the breakfast event where they unveiled this spot along with a montage of other clips they had shot throughout the local community. After our spot aired, I heard an audible gasp from my father who was seated to my right. He instructed me to immediately get it on the air throughout Massachusetts and Connecticut.

Though the commercial has no “hook” and is purely image-driven, we have received more attention and compliments on it than I ever would have imagined. There is not a day that goes by that someone doesn’t mention the commercial with very high regards. The compliments accompanying their praise include the words, “professional, classy, quality,” and the phrase, “unusual for this area.” What they are referring to is the quality of the image they are viewing captured by the high-definition cameras and the way the spot was creatively edited by the production team at Penfield. I personally have received several phone calls and messages from various figures throughout the community who have taken it upon themselves to contact me with their compliments. This includes people I don’t know but who know me now that they’ve seen the spot! My father and I forward these messages to each other through our voicemail systems, and we get a kick out of passing each other’s offices daily with the latest reports about “who called just now” with compliments.

The professionalism and creativity at Penfield is unparalleled in this area. I would recommend them to anyone looking to take their business to the next level and position themselves apart from (and above) their competition. We had employed an agency specializing in the automotive industry for the past 6 years, and we now have asked Penfield take over our account even though they are not “car guys.” They have the vision for the image we seek to convey, and they possess the creativity and technology to bring this vision to life.

Kimberlynn Cartelli
Director of Marketing
Fathers & Sons, Inc.

Hi Brook:

Thanks for including us in your new marketing piece! I am very appreciative that you chose to feature some of our commercials, the success of which could not have been realized without the dedication of John, Mike, Jenn, Eric, Jim and yourself.

I cannot begin to tell you how pleased I have been working with Penfield over the past year. You and your staff have exhibited the highest standards of professionalism and creativity. I know that when I work with Penfield, I have the piece of mind knowing that the project will be done right, on budget and on time.

Keep up the great work!

Adam Wright
Advertus Media, Inc.

Dear Eric,

Thanks, in large part, to the extraordinarily professional performance of Penfield Productions, Ltd., Kleer Lumber LLC made a terrific ‘first impression’ at the recent Weyerhaeuser national sales meeting in Pittsburg, PA.

As you will recall, I believe we gave you about two weeks to turn our ‘How To Manual’ into a video experience for the Weyerhaeuser sales force. Starting from absolute scratch, you and John Shanahan developed the script, found the right talent for the audio, shot all the vignettes, edited the material and produced 300 CDs in time for the biggest sales meeting of the year!

I have been working with video production companies for many years in various senior level capacities with Dennison Manufacturing, Steelcase, Inc and Herman Miller, Inc. Given their Fortune 500 status, we were always able to afford the best support for our sales and marketing endeavors. It gives me great pleasure to say that Penfield Productions, Ltd topped them all! Not only did you produce an exceptional end product, but you ‘made it happen’ with very little support from me and my newly formed team.

Please do not hesitate to use me as a reference at any time. You guys are top notch and it is good to know that you are right in our backyard.

Best of luck in the New Year.

Sincerely,
Tom Loper
President & CEO